Be My Fridge
UX / UI Design - Case Study
![](https://static.wixstatic.com/media/5d2b9c_f41eee5b633d49de8a66b051bc55cf8c~mv2.png/v1/fill/w_600,h_337,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5d2b9c_f41eee5b633d49de8a66b051bc55cf8c~mv2.png)
![](https://static.wixstatic.com/media/5d2b9c_396743d3e37b4664bd4954d90aacd810~mv2.jpg/v1/fill/w_980,h_678,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5d2b9c_396743d3e37b4664bd4954d90aacd810~mv2.jpg)
Project Overview
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This is a UX/UI Project for Be My Fridge. The idea is to create an app for a convenient and efficient refrigerator organizer. The app, Be My Fridge helps users add, shop, and organize their groceries easily. The efficient way of organizing inventory will lead to saving money and a healthy lifestyle.
Project Type: UX/UI Design Case Study
Role: UX Research, Visual Design,
Duration: Feb - May 2021
Tool: Figma, Adobe XD, InVision, Adobe Illustrator
![3_3_2_Yeo_Ashley_case-study5.jpg](https://static.wixstatic.com/media/5d2b9c_f53e7da49dd14149a1d5048445be4733~mv2.jpg/v1/crop/x_391,y_654,w_710,h_687/fill/w_129,h_125,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study5.jpg)
![3_3_2_Yeo_Ashley_case-study5.jpg](https://static.wixstatic.com/media/5d2b9c_f53e7da49dd14149a1d5048445be4733~mv2.jpg/v1/crop/x_2035,y_616,w_710,h_687/fill/w_129,h_125,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study5.jpg)
Problem
Organizing a fridge can be challenging on a busy day. Sometimes it is hard to know if you had a certain item in the refrigerator. You end up wasting so much food and money.
Solution
The solution is to use an app that helps you organize and manage your groceries in the refrigerator. The app displays a list of items in the fridge and notifies expired items. You can also shop via the app when things are
low in stock.
![3_3_2_Yeo_Ashley_case-study6.jpg](https://static.wixstatic.com/media/5d2b9c_a4975fcd7cba4d9484b70838674c1606~mv2.jpg/v1/crop/x_0,y_576,w_3300,h_1536/fill/w_980,h_456,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study6.jpg)
User Research - Pain Points
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Target Audience Research
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Infographics of target audience research based on the 8 participants
![6_2_2_Yeo_Ashley_case-study-MIDTERM.jpg](https://static.wixstatic.com/media/5d2b9c_88a4ddf98c3a4e4ca052ee5ab0364483~mv2.jpg/v1/fill/w_980,h_757,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/6_2_2_Yeo_Ashley_case-study-MIDTERM.jpg)
Competitive Analysis
![3_3_2_Yeo_Ashley_case-study9.jpg](https://static.wixstatic.com/media/5d2b9c_7bc1201b3bf745e5a55f6536aee48bb9~mv2.jpg/v1/fill/w_980,h_757,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study9.jpg)
User Persona
![3_3_2_Yeo_Ashley_case-study10.jpg](https://static.wixstatic.com/media/5d2b9c_3546b4cdd25848229e6f2bc6f8a20631~mv2.jpg/v1/fill/w_980,h_757,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study10.jpg)
User Story
![3_3_2_Yeo_Ashley_case-study11.jpg](https://static.wixstatic.com/media/5d2b9c_fc52992486bd42ec8af8f84bb599755a~mv2.jpg/v1/fill/w_980,h_757,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study11.jpg)
User Task Flow
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Task 1. Add new items
Task 2. Organize the refrigerator
Task 3. Get News and Tips
Task 4. Shop Groceries
![5_2_2_Yeo_Ashley_case-study.jpg](https://static.wixstatic.com/media/5d2b9c_851c32a21caf46b4b4894192627ef558~mv2.jpg/v1/crop/x_0,y_213,w_3300,h_2337/fill/w_789,h_559,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5_2_2_Yeo_Ashley_case-study.jpg)
![5_2_2_Yeo_Ashley_case-study2.jpg](https://static.wixstatic.com/media/5d2b9c_bf192ea5ad0d4fe48f1e3d858e177ecc~mv2.jpg/v1/fill/w_789,h_610,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5_2_2_Yeo_Ashley_case-study2.jpg)
![5_2_2_Yeo_Ashley_case-study3.jpg](https://static.wixstatic.com/media/5d2b9c_b1fae9040ed546b7ba90cd848c3c5063~mv2.jpg/v1/fill/w_799,h_617,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5_2_2_Yeo_Ashley_case-study3.jpg)
![5_2_2_Yeo_Ashley_case-study4.jpg](https://static.wixstatic.com/media/5d2b9c_c79f30c0e3d24bd28df200221d02f2e5~mv2.jpg/v1/fill/w_799,h_617,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5_2_2_Yeo_Ashley_case-study4.jpg)
Low -Fidelity Wireframes
![](https://static.wixstatic.com/media/5d2b9c_8851c0a0112e4c10b6a0b7781a2a7d74~mv2.png/v1/fill/w_978,h_756,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5d2b9c_8851c0a0112e4c10b6a0b7781a2a7d74~mv2.png)
Branding
The style guide includes the chosen typography, colors, and logos.
![3_3_2_Yeo_Ashley_case-study20.jpg](https://static.wixstatic.com/media/5d2b9c_bce188b0df68414e8c3cb9a16e6d8b4a~mv2.jpg/v1/fill/w_600,h_464,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study20.jpg)
![3_3_2_Yeo_Ashley_case-study19.jpg](https://static.wixstatic.com/media/5d2b9c_850287752cf0459eb148ab3d7f43dd2b~mv2.jpg/v1/fill/w_600,h_464,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study19.jpg)
Logo Design
The logo design includes the chosen typography, colors, and logos anatomy.
![3_3_2_Yeo_Ashley_case-study21.jpg](https://static.wixstatic.com/media/5d2b9c_2b4da65222704d3a9bb8d54f4676176f~mv2.jpg/v1/fill/w_652,h_504,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study21.jpg)
![3_3_2_Yeo_Ashley_case-study22.jpg](https://static.wixstatic.com/media/5d2b9c_8e97179545b94e309aebc6456c6ed12f~mv2.jpg/v1/fill/w_652,h_504,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study22.jpg)
![3_3_2_Yeo_Ashley_case-study23.jpg](https://static.wixstatic.com/media/5d2b9c_64ae0e30df034263b327e0390662454e~mv2.jpg/v1/crop/x_0,y_0,w_3300,h_2378/fill/w_652,h_470,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study23.jpg)
High -Fidelity Wireframes
![](https://static.wixstatic.com/media/5d2b9c_0f8c79e7193848289f3dc7f9ea968b85~mv2.png/v1/fill/w_964,h_542,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5d2b9c_0f8c79e7193848289f3dc7f9ea968b85~mv2.png)
![](https://static.wixstatic.com/media/5d2b9c_1d775a75f433441ebc23bac994860b07~mv2.png/v1/fill/w_964,h_542,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5d2b9c_1d775a75f433441ebc23bac994860b07~mv2.png)
![](https://static.wixstatic.com/media/5d2b9c_333b2c458fe34da9a6adc754bf65474c~mv2.png/v1/fill/w_981,h_552,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5d2b9c_333b2c458fe34da9a6adc754bf65474c~mv2.png)
![](https://static.wixstatic.com/media/5d2b9c_37330c8c27e9451b818a473d57446751~mv2.png/v1/fill/w_981,h_552,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5d2b9c_37330c8c27e9451b818a473d57446751~mv2.png)
![](https://static.wixstatic.com/media/5d2b9c_2df988d736434751bbce9f7c87d2080f~mv2.png/v1/fill/w_981,h_552,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5d2b9c_2df988d736434751bbce9f7c87d2080f~mv2.png)
![](https://static.wixstatic.com/media/5d2b9c_0e9fd8d5bee3443f8bfafc3a9a1ebde4~mv2.png/v1/fill/w_981,h_552,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5d2b9c_0e9fd8d5bee3443f8bfafc3a9a1ebde4~mv2.png)
User Test
![3_3_2_Yeo_Ashley_case-study27.jpg](https://static.wixstatic.com/media/5d2b9c_d66e8d4a5f9d41a3a80512bd0429673b~mv2.jpg/v1/crop/x_0,y_177,w_3300,h_2236/fill/w_976,h_661,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study27.jpg)
![3_3_2_Yeo_Ashley_case-study28.jpg](https://static.wixstatic.com/media/5d2b9c_6037671124e141cc92831e80b1d117d3~mv2.jpg/v1/crop/x_0,y_157,w_3300,h_2236/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study28.jpg)
![3_3_2_Yeo_Ashley_case-study29.jpg](https://static.wixstatic.com/media/5d2b9c_2c0ece5c796346689c4ab67cb62ce248~mv2.jpg/v1/crop/x_0,y_157,w_3300,h_2236/fill/w_981,h_665,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study29.jpg)
![3_3_2_Yeo_Ashley_case-study30.jpg](https://static.wixstatic.com/media/5d2b9c_a0d9ff677ac34e8ca8ab6f24894ce951~mv2.jpg/v1/crop/x_0,y_157,w_3300,h_2236/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/3_3_2_Yeo_Ashley_case-study30.jpg)
Mockups
![mockup b my fridge.png](https://static.wixstatic.com/media/5d2b9c_e896153f5833471b879d86e730940acd~mv2.png/v1/crop/x_303,y_0,w_2274,h_1541/fill/w_819,h_555,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/mockup%20b%20my%20fridge.png)
![mockup-bemyfridge.jpg](https://static.wixstatic.com/media/5d2b9c_2dc1904985c54559b8a7c3b9ec37b9d2~mv2.jpg/v1/crop/x_112,y_0,w_2656,h_1800/fill/w_980,h_664,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/mockup-bemyfridge.jpg)
![mockup3.jpg](https://static.wixstatic.com/media/5d2b9c_1c8f24dbc58a4590bab1220a1cc2fb7e~mv2.jpg/v1/crop/x_112,y_0,w_2656,h_1800/fill/w_819,h_555,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/mockup3.jpg)